Business Concept: Memory Lane
Amount of Investment Requested: $3 Million to complete the algorithm and to fund initial marketing efforts.
Business Problem: In the event a couple decides to part ways, conflict often arises not only in how physical and financial assets are divided, but also in how memory assets should be divvied up, leading to protracted and painful negotiations and additional stress, resentment, and heartache on the parties involved.
Solution: Memory Lane, a guided Electrochemical Neurosegmentation Service (ENS) that enables the allocation of shared memories in an equitable fashion among the affected parties.
Version 1 of Memory Lane will contain the following features and functions:
- Each person can choose their favorite memories to keep. If overlap exists between favorite memories, the parties may choose to negotiate. For example, if you both loved the honeymoon, or if you both want to preserve the memory of the birth of the child or that special day you shared hiking up a mountain, you can engage in a trade with the help of your EN Guide. Example: “I’ll give you the birth of Zoe in exchange for her fourth birthday party when Big Bird showed up and her winning the high school girls’ medal for the 100-meter freestyle.” All trades are final. If no agreement can be reached, the ENS algorithm will randomly assign shared favorite memories to the individual parties.
- The functionality to distribute painful memories is available only after favorite memories have been allocated. There will be a chance that neither party wants to keep the painful memories—the fights, the accusations, the tragedies, the wrongdoings and betrayals—at which point the ENS Guide will remind the affected parties that not keeping any painful memories might result in a nostalgic yet false impression the relationship was joyful and therefore worth preserving, which in reality was not the case. In addition, if one person takes all of the painful and negative memories and the other person is left with only positive memories, the person with only positive memories might doubt the intent to split up and propose they get back together again. These risks will be spelled out in the “Terms and Conditions.”
- In the unlikely event that the person retaining the majority of the painful memories wants to get back together again—either due to excessive guilt or in hopes of pulling off a miracle—the functionality to resolve that issue is beyond the scope of Version 1 and will be addressed in later iterations of Memory Lane.
- There will be no limit to the number of memories that can be divided during the period of engagement with the service. Memories recalled by either party after the service is completed are not covered by the service, other than those that surface within the 90-day warranty period.
- Memories that are awarded to one party or the other are the responsibility of the awarded party to retain. If the memory is forgotten due to neglect, neurological decline, or any other reason, Memory Lane will not be held liable.
- If at any time during the provision of ENS memories surface that may have been forgotten yet are discovered and subsequently cherished by both parties, leading to shared regret the relationship has degraded to this point and mutual agreement the shared memories do in fact indicate not only a meaningful and rewarding past, but also hope for a continued fruitful and loving relationship, all memories allocated to one party or the other up to that point can be reverted to shared memories and the service will be terminated with the expectation that the couple will stay together in order to make more memories. In these situations, Memory Lane may be able to attract repeat customers.